KOINOBORI
Evidens de Beauté, marque de cosmétiques franco-japonaise de luxe, profite des fêtes de fin d'années pour célébrer ses origines et émerveiller ses clients.
À cet effet, EvidenS de Beauté interroge Magnetism pour produire un film animé qui vient retracer l'histoire de la marque, tout en célébrant les valeurs et traditions qui sont ancrés dans son ADN.
Véritable ode au voyage, ce court film est l'occasion de faire le lien entre la culture japonaise traditionnelle et le savoir-faire français.
(Proposition finalement non retenue par le client).
Véritable ode au voyage, ce court film est l'occasion de faire le lien entre la culture japonaise traditionnelle et le savoir-faire français.
(Proposition finalement non retenue par le client).
Écriture du scénario
Première version du script
"The Journey"
"The Journey"
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On the shore of the lake at Mount Fuji, cherry trees are in bloom. In an elegant typology the title is displayed:
Evidens presents "Koinobori: The Journey".
Evidens presents "Koinobori: The Journey".
In the background, Evidens crackers fly in the wind, evoking small kites. Next to a cherry tree on the grass are two or three products that could be in the Crackers box, around which some flowers are laying.
A light breeze blows and the cherry blossoms fly away and end up in the water.
The 2 cherry blossoms turn into carp. The two carps (one red/pink and one black) start an elegant choreography that leads them near a river.
The 2 cherry blossoms turn into carp. The two carps (one red/pink and one black) start an elegant choreography that leads them near a river.
We follow the two carp up a river lined with grass.
The camera meanders along the river side, without losing sight of the two carps and passing by Evidens products sublimated by the light and the vegetation which comes to life as the carps pass by (products from the Extreme range).
The two carps pass by two dragon boats in a race (an Extreme Collection box can be seen in one of the boats)
Transition: the carps jump out of the water and then dive deep to allow the outside landscape to change off camera.
The carps are rising to the surface of the river which is now the Seine.
They continue to swim upstream, allowing us to see Paris and its monuments, covered with a thin layer of snow.
The camera leaves the two fishes for a moment, the time it takes to walk through the streets of Paris and discover the building in which La Maison Evidens is located. The building is illuminated from the inside. The camera passes in front of a showcase in which we discover the Essential/Special/Multimasking/Rebalancing boxes.
After this short passage, the camera returns to the carps.
Arrived at the foot of the Eiffel Tower, the carps jump out of the water and fly away while continuing their dance.
Under the tower, we find all the Evidens collection around which the carps dance for a moment before starting to fly away. As they rise, they circle around a magnificently lit and decorated Eiffel Tower, reminiscent of a Christmas tree and its garlands ( dragon-style decorations and flying lanterns).
When the camera reaches the top of the tower, it switches to the sky and the flying carp.
After a short moment, the two carps fly away into the starry sky and in a fade
the Evidens logo and the message "Happy Holidays" appears.
the Evidens logo and the message "Happy Holidays" appears.
Seconde version du script
"The Snow Globe"
"The Snow Globe"
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In a watery world that seems cold and dark, a red scarlet carp appears.
The carp starts to move, heading towards what looks like a small ball of light.
After touching it, the carp also lights up, illuminating part of its environment in the process.
At this point, the camera zooms out slightly, allowing us to see that the carp is in what looks like a city.
In the still relative darkness, the carp moves with grace and elegance, illuminating streets and monuments that appear to be in Paris.
Arriving near an Extreme Collection box, which can be discerned in the darkness, the carp meets another carp.
They begin to choreograph a dance, and gradually, with each contact, the second carp also begins to light up, increasing the brightness around them.
The box, now perfectly lighted, serves as a stage over which the carp continue to dance.
During the choreography, the box slowly opens to reveal its contents.
Once the box and its contents are revealed, the camera moves, following the carp as they now move to another location.
The two carps find other carps and repeat the same process as before, progressively increasing the global luminosity.
The group is now in the Place du Trocadero, with the Eiffel Tower in the background. The carps continue their dance and interact with a Crackers box and its contents.
The camera now moves from carp to carp, which move around the Evidens products in the Crackers box, highlighting them through the play of light and transparency.
Ending zoom out: as the camera pulls back, the environment darkens very slightly to highlight the carp and their movements.
The camera, via a visual effect, comes out of what turns out to be a snow globe. At this distance, we realize that the carp are the snowflakes of this snow globe.
The snow globe is located in the heart of the spa at Maison Evidens on Christmas Eve, as the decoration of the place shows in subtle touches.
As the camera continues to zoom out, it shows the entire snow globe, which is part of an Essential Collection gift box.
On a small card, a message is written in gold letters
"Happy Holidays".
On a small card, a message is written in gold letters
"Happy Holidays".